EMPASY Training Toolkit: How to Plan, Implement, and Monitor a Successful Advocacy Campaign
This toolkit is the result of a series of online training sessions on advocacy delivered by SOLIDAR+ between January and March 2026, as part of the EMPASY project – Emotional Literacy & Participatory Approaches to Support Youth Mental Health. The sessions brought together youth workers from the project countries – Lebanon, Jordan and Morocco – to explore the foundations of advocacy and campaigning, with the resulting toolkit designed to support them in developing and running their own advocacy campaigns.
During the sessions, participants explored the foundations of advocacy and campaigning: from understanding what advocacy is and setting clear goals, to digital communications and critical language awareness, storytelling, campaign planning and evaluation, building alliances, and sustaining engagement beyond a campaign’s lifecycle. Sessions combined SOLIDAR’s own expertise with contributions from external experts and case studies shared by SOLIDAR members.
This toolkit brings together the resources, methods, and insights from those sessions into a single, practical guide.
